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Public Relations Expanded: Eight Social Roles Assigned

Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new...

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Engaging Your Clients Through Social Media

At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that...

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Are Press Releases Valuable?

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a...

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Creating an Amazing Brand on a Budget

When you first start out in business, you know that you have to brand that business. However, what you may not realize is that it won’t necessarily cost you a fortune to do that. With social media and...

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Combining Forces: How Marketing and PR Can Work Together

In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends...

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How to Attract People to Your Event

You are planning an event with all of the appropriate professional people. Of course, you will use your social media channels to create a giant buzz and to ensure that your event is a raging success....

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